GreenShield and Michael Landsberg Partnership

To increase awareness of GreenShield’s mental health products among men, we partnered with renowned sports journalist Michael Landsberg. Men often struggle with discussing their mental health; 77% have experienced symptoms of anxiety, stress, or depression, and 40% have never shared their struggles with anyone. Many feel too embarrassed or are deterred by the stigma surrounding mental health. Michael Landsberg, a vocal advocate for mental health awareness, was the perfect ally to help address these issues and encourage open conversations.

Targeted emails and social media posts encouraged participation from key audiences during monthly webinars hosted by Michael Landsberg in partnership with GreenShield Health.