Supemtek Flu Vaccine Launch

Consumers with chronic conditions are at higher risk of severe complications from influenza, such as heart problems and stroke. However, awareness of these risks and the availability of targeted vaccines like Supemtek is low, and Canadians don’t typically chose their flu vaccine due to the Canadian healthcare system. The challenge was to educate the 40-60 year old audience about Supemtek, a flu vaccine specifically designed to address potential complications for those with chronic conditions, and encourage them to discuss with their doctor whether Supemtek is right for them.