GreenShield Brand Toolkit, Guidelines and Implementation

The rebranding of GreenShield required a comprehensive update of content and design across numerous sales tools, internal documents, and client materials. By partnering with a production agency and utilizing internal writers and designers, we efficiently executed over 200 tool updates within a few months. Additionally, we updated the brand guidelines and toolkit to reflect refined visual elements, line of business logos, and sample layouts to guide the various creative teams. This approach allowed the internal team to focus on more creative and high-profile projects, maximizing overall productivity and impact.