GreenShield “Force for Good” Non-Profit Campaign

In the health and benefits industry, GreenShield is unique in its commitment to reinvesting profits into the community, ensuring services are accessible to all Canadians, regardless of their economic or social status. For this campaign we needed to raise awareness about GreenShield’s non-profit status, coinciding with the launch of an annual social impact report. This campaign was promoted through an online and printed report, a manifesto-style video, social media posts, rollup banners, and in-office events.