“We Are Far Out” Agency Branding

Within Canada, there are numerous competitors in the healthcare agency sector. FCB Health Canada needed to stand out in this environment, to win new business and retain existing clients, highlighting our team’s drive for pushing creative boundaries.

Our approach began with researching the competitive landscape and identifying FCB Health Canada's unique strengths through company-wide brainstorms. We then crafted a brand strategy emphasizing innovation and expertise, resulting in a refreshed and cohesive visual language.

This rebranding positioned FCB Health Canada as a leader in the sector, attracting new clients, retaining existing ones, and enhancing the agency’s reputation for excellence. This campaign also helped us to win 2 global awards for agency self-promotion and rebranding.