GreenShield “Better Way” National Office Rebrand

Over the past few years, GreenShield has acquired multiple businesses to enhance its payer-provider model, necessitating the creation of a unified and consistent brand presence across all GreenShield locations in Canada. To achieve this, all elements were designed and made available à la carte, compiled on order sheets, and included in an environmental guide to facilitate budget alignment, agency, and vendor management. Multiple design options, including posters, mural treatments, furniture recommendations, and paint colors, showcased the brand and messaging cohesively.

A 2019 study by the MIT Sloan School highlights the average attrition during the first year of acquired company employees at 34%, compared to 12% for hired employees. This high turnover and lack of engagement contribute to the high failure rate of mergers and acquisitions, estimated by Harvard Business Review to be between 70% and 90%.

Addressing these challenges with this campaign, this strong brand presence continues to improve employee retention and engagement.