Sanofi “Picture Hemophilia with AI”
The goal was to build awareness of Sanofi’s leadership in Hemophilia at a National Rare Disease conference. On the first day, attended by consumers and patients, we captured patient insights at the booth and translated their authentic experiences into AI-generated imagery in real-time, which was then shared with attendees. On the second day, the AI-generated images were presented to healthcare professionals to foster disease awareness and empathy.